How I Design

September 30, 2013

If you've read my bio, you will know that I didn't go to Fashion Design school. I believe education is a head start but passion and persistence are differentiators. I often get asked questions on my design process, so I wanted to share it with every one so you can learn a bit more about Encircled and how and why we do what we do!

One of the Q's I get asked often is, how do you come up with ideas for designs?

Great question!

I follow a fairly unorthodox design process. Most fashion designers are already presenting collections for Spring 2015, and designing for Fall 2015. I'm designing for Fall 2014. Yup. I'm a full year, maybe year and a half behind. 

How can you design on such short timelines?

Well, majority of fashion designers sell through wholesale. The buying process, as well the production lead time needed to support that channel drives the timelines. Also, most fashion designers have 12-15+ piece collections. Since Encircled is sold mostly through our website, it allows us much more flexibility. Additionally, we produce in Canada, so our lead times become much shorter on production. We don't have to wait for our garments to arrive in a container from Asia. We pick up our garments about 30 minutes North East of Toronto!

How do you come up with design ideas?

I come up with ideas based on purpose. The Chrysalis Cardi is a perfect example of a garment born out of need. I LOVE versatile items. Even if a piece of clothing can do two things really well, to me it feels so valuable. Nothing is better than getting massive value from your clothing, right? I don't follow trends, I don't attend colour seminars or trend forecasting events. I design from pure gut feel. Classic lines, timeless colours and versatile designs.

What is your next piece?

I've been working on our versatile t-shirt (name TBD) for the past few months. You will be able to wear the t-shirt over 6 different ways. It takes time to develop new designs as our sampling process is extremely long. When challenging the constraints of a typical garment, many iterations are needed. For example, the first sample was way too big and the sleeves were off. Second sample, the sleeves were better but the drape was off. Perfecting a design takes time. I'd rather take the time to make the best garment I can possibly design than rush to market with something substandard. 

What else is coming up?

We've had some asks for a petite version of the Chrysalis Cardi and we're definitely looking into it. The challenge of being a small fashion start up is always capital. This is an extremely capital intense business and we want to grow slowly but sustainably. Failure rates of fashion design start ups are well over 60%. This means 60% of businesses will not be operating in 2 years. Wow. We don't want to be that business so we design carefully, mindfully and with purpose.

I appreciate you reading up on our design process, and hope that you stay in touch with us through Facebook, and email.

With gratitude,

Chief Fashionpreneur, encircled

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Encircled Size Charts
Please scroll down to find the size chart for each design. If you have any questions on sizing, please try out our online size recommender or click here to contact us with questions prior to ordering. Size charts are in alphabetical order based on design name.
If you're on our product page viewing the size chart, click anywhere outside of the pop-up (or on the X in the top right corner) to close the size charts, or click here to surf back to our main collection page.

The Chrysalis Cardi

Size
Garment Length (Laid Flat) Garment Width (Laid Flat) Bust 
(inches)
Waist 
(inches)
Hip 
(inches)
Height 

Regular

(xs - xxl)

38" 39.5" 32"-41" 25"-34" 35"-44" 5'2"-6'0"

Petite

(xxs - m)

35" 34.5" 27"-35" 23"-28" 30"-38" <5'4"

Maxi

(xl - xxxl)

43" 41.5" 41"-52" 33"-45" 44"-56" <6'0"

Fit Advice: The Regular Chrysalis Cardi is a one size fits most garment ranging from sizes XS-XXL or 2-14. It can be easily belted in multiple ways, however the Regular is not recommended for petite or shorter woman due to the volume of fabric - See Petite Cardi. The Regular is also not recommended for curvier/taller women due to fabric pulling around the bust or bottom - See Maxi Cardi.

We recommend watching the how-to wear videos to see how much fabric drape and length you would like in your finished garment. If you are in between sizes, it is best to size up and the garment can always be tailored shorter to better suit your look - you cannot add more fabric, unfortunately!

The Petite is best suited for women 5'4" and under with a smaller frame, although it will also work on women above this height (depending on preferred length when styled). 

The Maxi is best suited for all women under 6’0” with a curvier shape to eliminate any uncomfortable fabric pulling, although it will also work on women who are a bit less curvy (depending on preferred length when styled).

*If you have any questions on sizing, please contact us - Remember it is best to provide us with your height and size range of garments that you already own! 

 

The Dressy Sweatpant

WHEN WORN AT NATURAL WAIST

Worn higher up to sit at your natural waist - straight leg tapers from the hip to ankle opening.

Size XS (0-2) S (2-4) M (6-8) L (10-12) XL (14-16)
Waist (inches)
23" - 25"
25" - 28"
28" - 32"
32" - 34"
34" - 37"
Hip (inches)
32" - 34"
35" - 38"
38" - 41"
41" - 44"
44" - 47"
Inseam (inches) 26.5"

Fit Advice: We recommend staying with your usual size if you are in-between sizes. The cut on The Dressy Sweatpants is more generous and the fit is meant to be drapey and slightly loose. 

 

The Essential Long Sleeve Top

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M) 10 - 12 (L) 12 - 14 (XL) 14-16 (XXL)
Bust 28 - 30" 30 - 33" 33 - 36" 36 - 39" 39 - 42"
42 - 45"
Waist 23 - 25" 25 - 27" 28 - 30" 30 - 33" 34 - 36"
36 - 38"
Hips 30 - 32" 33 - 36" 36 - 38" 38 - 41" 41 - 44"
44 - 47"
Front Length / Back Length 24 - 31"
24 - 31"
24 - 31"
24 - 31"
24 - 31"
24 - 31"

Fit Advice: The Essential Long Sleeve Top fits a bit larger than our usual tees. We suggest to order true to your normal size, however since the styling is more flowy than our other Encircled tees, it is suggested to size down if you prefer a tighter look. As the fabric has a natural stretch, it will stretch to fit within ~1-2" of the measurements shown around the chest and hips. 

 

The Evolve Top

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M)
10 - 12 (L)
14 - 16 (XL)
Bust 27.5 - 29.5 " 30.5 - 32.5 " 33.5 - 35.5 " 36.5 - 38.5" 39.5 - 41.5 "
Waist 20-22" 23-25" 26-28" 32-34" 35-37"
Hips 30-32" 33-35" 36-38" 39-41" 42-44"
Fit Advice: The fit of The Evolve top is drapey but tapers towards the hip and tends to fit large. We recommend for you to size down from your normal size if you are unsure. The fabric on The Evolve top has a natural stretch that will stretch to fit within ~1-2" of the measurements shown. 

The Flipside Legging 

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M) 10 - 12 (L) 14 - 16 (XL)
Waist 20-24" 25-28" 28-32" 32-34" 34-37"
Hips 30-34" 35-38" 38-41" 41-44" 44-47"
Inseam 28" 28"
28"
28"
28"

Fit Advice: We recommend sizing up if you are in between sizes with your measurements. The modal fabric on The Flipside Leggings is not as 'taut' as synthetic fabrics like polyester, so if you prefer a snugger fit in the waist area for your leggings, size down. The Flipside Leggings are pre-shrunk. 

 

 The Minimalist Legging + The Minimalist Crop Legging

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M) 10 - 12 (L) 14 - 16 (XL)
Waist 20-24" 25-28" 28-32" 32-34" 34-37"
Hips 30-34" 35-38" 38-41" 41-44" 44-47"
Inseam

28"

(crop 20")

28"

(crop 20")

28"

(crop 20")

28"

(crop 20")

28"

(crop 20")

Fit Advice: We recommend sizing down if you are in between sizes with your measurements. The bamboo fabric on The Minimalist Leggings is tighter than the Flipside Leggings. The Minimalist Leggings are pre-shrunk.

 

The Nomadic V-Neck

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M) 10 - 12 (L) 12 - 14 (XL) 14 - 16 (XXL)
Bust 27.5 - 29.5 " 30.5 - 32.5 " 33.5 - 35.5 " 36.5 - 38.5" 39.5 - 41.5 "
42.5 - 44.5
Waist 23-24" 25-26" 28-29" 30-31" 32-34"
35-37"
Hips 30-32" 33-35" 36-38" 39-41" 42-44"
45-47"
Length 28" 28" 28" 28" 28"
28"

Fit Advice: The Nomadic V-Neck fits true to size. If you want a more relaxed fit, size up. The length can be hemmed by a tailor. As the fabric has a natural stretch, it will stretch to fit within ~1-2" of the measurements shown around the chest and hips. 

 

The Retrograde Kimono Dress

Size
XS (0-2) S (2-4) M (6-8) L (10-12) XL (14-16) 
Bust (Inches)
28 - 32"
31" - 34"
34 - 37"
36 - 40"
40 - 49"
Waist (Inches)
23" - 25"
24" - 27"
27" - 30"
30" - 34"
35" - 40"
Hip (Inches)
30" - 34"
34" - 37"
36" - 39"
39" - 44"
44" - 49"
Length (Inches)
At longest, 30"
At longest, 31"
At longest, 32"
At longest, 33"
At longest, 34"

Fit Advice: The Retrograde Kimono Dress runs larger than our other Encircled designs and is our most "oversized" piece in the collection. We suggest to order true to your normal size to get the intended look. If you prefer a slimmer or tighter look, we suggest choosing a size down than your usual Encircled size.

 

The Reversible Pencil Skirt

Size
XS (0-2)
S (2-4)
M (6-8)
L (10-12)
XL (14-16)

Waist (inches)

23" - 26"
26" - 29"
29" - 32"
32" - 34"
35" - 37"

Hip (inches)

32" - 34"
35" - 38"
38" - 41"
41" - 44"
45" - 47"

Length Total (inches)

20"
21"
22"
23"
24"

Fit Advice: The Reversible Pencil Skirt fits true to size, but it's suggested to size up if you fall between sizes. The pencil skirt offers a smooth silhouette that slightly tapers from waist to hips and down through to the hem, hitting just at knee length. A pencil skirt should smoothly skim your curves, so to get a perfect fit, first identify your largest measurement then choose the size offering that range while still allowing for some stretch. The fabric on The Reversible Pencil skirt has a natural stretch, that will stretch to fit within ~1-2" of the measurements shown. 

 

The Revolve Dress II + The Sleeveless Revolve Dress

 
Size
0-2 (XS)
4-6 (S)
8-10 (M) 12-14 (L) 16-18 (XL)
Bust (inches)
30.5 - 32.5 "
33.5 - 35.5 "
36.5 - 38.5 "
39.5 - 41.5 "
42.5 - 44 "
Waist (inches)
25-26 "
28-29 "
30-31 "
32-34 "
35-37"
Hips (inches)
33-36 "
37-39 "
40-42 "
43-45 "
46-48"
Length (inches)
At longest, 34.5" Adjustable
At longest, 35.25" Adjustable
At longest, 36" Adjustable
At longest, 36.75" Adjustable
At longest, 37.5" Adjustable

Fit Advice: The Revolve Dress is designed to fit drapey that tapers towards the hip. We recommend staying with your typical dress size. If your hip measurements are above the guide, size up. The length can be hemmed by a tailor. The fabric on The Revolve Dress has a natural stretch, that will stretch to fit within ~1-2" of the measurements shown.

 

The Wanderer Sleeveless T 

Size
0 - 2 (XS) 2 - 4 (S) 6 - 8 (M) 10 - 12 (L) 12 - 14 (XL) 14 - 16 (XXL)
Bust 27.5 - 29.5 " 30.5 - 32.5 " 33.5 - 35.5 " 36.5 - 38.5" 39.5 - 41.5 "
42.5 - 44.5"
Waist 23-24" 25-26" 28-29" 30-31" 32-34"
35-37"
Hips 30-32" 33-35" 36-38" 39-41" 42-44"
45-47"
Length 28" 28" 28" 28" 28"
28"

Fit Advice: The Wanderer Sleeveless T fits true to size. If you want a more relaxed fit, size up. The length can be hemmed by a tailor. As the fabric has a natural stretch, it will stretch to fit within ~1-2" of the measurements shown around the chest and hips. 

 

The Reversibe Bandeau Bra  

Size
(XS/S) (M/L)
Bust 30 - 33" 34 - 37"

Fit Advice: The Reversible Bandeau Bra fits true to size and the wide elastic band provides light to medium support. To ensure proper fit, measure your bust and check our size guide.