The last post about 'slow fashion' mentioned the importance (and impact on the earth) of being more mindful of our fashion decisions.
We also discussed the reality that most people won't have a 100% eco-closet (in our dreams!), and that even integrating a few smarter choices into your closet can make a difference.
An extension to this is the concept of Cost Per Wear.
There are real reasons for this. Firstly, fair trade/ethical production is significantly more expensive, especially if an apparel company is producing in North America, or Europe. Second, the fabrics are inherently more costly for us as designers to purchase. Our fabric, Modal, is about 2.5-3x more expensive than a standard cotton weave.
However, I have always been a BIG believer in you get what you pay for, BUT also that there is an important intersection between utility and price in fashion.
For example, I have a pair of $250 jeans I bought in 2003. Yes, I STILL have them and they fit (phew!). Original seven jeans. Over the years, I've worn them hundreds of times. I actually plan to do a vlog this month on how to distress jeans (using these). That said, my cost per wear on these jeans is really low. Whereas, I bought a pair of $150 jeans on sale (that were of course too tight!), and wore them once. They now sit in my closet unworn, and pretty much useless.
What I'm getting at here is that getting MORE wear out of your clothing is a positive eco-decision - it means you BUY less, and use your resources more wisely. It also means you maximize your cost per wear.
Maximizing your cost per wear equals a more efficient use of your hard-earned money, but also has a residual positive impact on the environment.
So, if you had a choice of a beautifully-made, tencel (chemical-free) blend t-shirt that is ethically produced in Canada ($60) vs. a bargain basement regular cotton t-shirt ($10). Which would you choose?
Sure, the $60 t-shirt is 6x the price of the cotton t-shirt, but what if you could get 10-20x more wear out of the $60 t-shirt since it is made using higher quality materials and construction, it will last longer, not fade as easily and will not pill.
Some food for thought when browsing eco/ethical-fashions. They are more expensive but they love the earth back, they use healthy fabrics, and they are produced by people who are treated ethically and fairly.
When making your next clothing purchase, consider YOUR cost per wear!
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