August 14, 2020 3 min read 3 Comments
There are so many fashion rules most of us grew up hearing and have accepted as style truths over the years. We want to challenge those rules. Some of them limit what you can do with your wardrobe, while others promote buying more clothing or accessories in order to create outfits that abide by the “rules”. As a sustainable fashion brand, we want to help you do more with less clothing, so keep reading to find out the fashion rules you can ignore from now on!
Navy and Black are two neutrals that look surprisingly great together. Our style tip is to choose a navy that isn’t too dark. It’s best to have a slight contrast between the blue and black so the look is more intentional. For example, our navy blue Unblazer pairs seamlessly with black Dressy Leggings and loafers.
As 2020 has become the year of the sweatsuit, we’re hoping this outdated fashion rule can finally be retired. Comfortable, stylish, and versatile, what’s not to love. One of the easiest ways to look stylish in sweats is by wearing a well-made, matching set. This makes the outfit look much more elevated and put-together. Another option is pairing joggers with a blazer and loafers for a comfortable, effortlessly cool look.
Join the waitlist here for our NEW Fair Jogger Set to be notified when it launches! Sustainable, stylish and comfortable, you won't want to miss this.
This is one of the most well-known fashion rules, so have you ever wondered where it came from? According to a Time article, one explanation is that in the early 20th century, Labour Day marked the end of summer and vacationing, “You’re back in the city, back at school, back doing whatever you’re doing in the fall — and so you have a new wardrobe.” However, another explanation is that the rule was created to serve “old-money élites with a bulwark against the upwardly mobile.” According to Valerie Steele, director of the Museum at the Fashion Institute of Technology, “It [was] insiders trying to keep other people out,”.
Regardless of the origin of the “no white after Labour Day” rule, there is no need to follow it anymore.
Unfortunately it’s not that simple when it comes to clothing (or most other products). A higher cost doesn’t mean a brand used better fabrics, or invested more in their workers to create a better garment. It may just mean that the brand will profit more while selling cheaply made, poor quality clothing. Instead of judging the value of a garment from the price tag, we encourage you to look at the fabric they use, where the piece was made, and research the company to see what they value.
Remember, you vote with your dollars so vote for brands working to make the fashion industry more sustainable, ethical, and setting a higher standard for quality.
Considering we created a design called the “Dressy Legging” it’s pretty clear where we stand on this one. A fabric with more spandex in it will look more like workout wear, so if you’re looking for an everyday legging, we suggest something a little softer like the Bamboo we use for our leggings. From there, leggings make a great basic pant that can be dressed up with a blazer and heels, or dressed down with some sneakers, a t-shirt, and a denim jacket.
The belief that the horizontal striped fabric will make you look wider is nothing more than a style myth. Need proof? See the below photo of our striped Everyday T-shirt Dress for how flattering horizontal stripes can be.
May 10, 2021 4 min read
Consumers are increasingly demanding ethically and sustainably-made clothing, which unfortunately many brands recognize as an opportunity to boost profits through sustainability-focused campaigns, despite not taking any steps to improve their actual business practices. Read on to learn about seven easy ways to spot greenwashing so you can make sure you’re supporting genuinely sustainable clothing brands.
April 27, 2021 5 min read
The key to a successful wardrobe is buying versatile pieces that mix and match effortlessly, so you can basically close your eyes and pick two pieces and know that they will go together. Jennifer shows us just how easy it is to style the Better Basics Kit for every day of the week with 8 pieces, a little creativity and a few simple accessories.
April 23, 2021 2 min read
Earth Day has taught us that we need to be kinder to the planet, not only on Earth Day but every day. This extends to everything we do, including the gifts we give each other to commemorate special occasions. So, when putting together our annual Mother's Day Gift Guide, we put sustainability at the heart of each gift idea.