September 03, 2020 4 min read 1 Comment
Basics are the foundation of any wardrobe, they’re the pieces we wear the most so shouldn’t we love them and be excited to wear them? We believe you shouldn’t settle when it comes to any of the pieces in your wardrobe, especially the ones you wear all the time. A fast-fashion cotton t-shirt may do the job, but you could also go with the softer, sustainably made t-shirt with a reversible neckline. The latter will feel better on, last longer, and provide more styling options.
We’re making the case for better basics - the classic wardrobe staples you look great and feel great in. The basics that you’re excited to wear and are able to style endless ways. Because with good basics, you will always have endless options.
So what makes a better basic? We encourage you to look at the fabric and construction to make sure the piece will last for years and is comfortable. Fit is also incredibly important as well as versatility. When you invest in basics, if it doesn’t fit you perfectly and you can’t see yourself wearing it a lot, it’s not the right one.
We put together a list of high-quality women’s essentials that are made to last. Below are 10 classic clothing styles that are versatile, stylish, comfortable and will make you excited to open your closet in the morning.
We all know that jeans are a wardrobe essential, but what’s harder to find is theperfectpair of denim. We’re talking about jeans in your ideal wash, cut, fit and fabric. If you’re not excited to throw on your jeans, they’re probably not your perfect pair. When looking for denim, we recommend picking a pair with a lower percentage of spandex, as denim with higher amounts of spandex tend to wear out and lose their shape quicker - you wouldn’t want to find your perfect pair of jeans only to have to replace them or search for a new pair again in a year.
Matching jogger sets have taken off in popularity over the past year and for good reason. They’re incredibly comfortable and they take all the work out of choosing an outfit while still looking effortlessly stylish.
Dress pants are often made out of uncomfortable, stiff fabrics like polyester. Dress pants so comfortable you could sleep in them is a basic so many women are lacking in their wardrobe. Our Dressy Sweatpants are a best-seller for a reason, made from 4-way stretch modal fabric yet dressy enough for work, you won’t be able to go back to polyester after these.
Button-up shirts are another timeless style that you don’t have to worry about ever looking dated. They look great styled casually with jeans or dressed up for work, so they easily check off the versatility box. If you’re looking for one with a little more stretch to it then the classic cotton button-up, try our Comfy Button-Up which is made from soft, stretchy modal fabric.
Last but not least is leggings. We want to distinguish between a workout legging and everyday legging. Workout leggings are typically made from polyester and they have a more compressive fit. For everyday, we recommend investing in a softer pair like our Dressy Legging. Made from super-soft bamboo blend fabric, these leggings are designed to be dressed up or down for more ways to wear
September 24, 2021 3 min read
We put together five timeless, versatile and comfy workwear wardrobe essentials to help you streamline your wardrobe.
September 05, 2021 3 min read 1 Comment
Before you pack up your summer clothes and start evaluating your fall capsule wardrobe, we want to show you some simple fall transition outfits you can put together with pieces that are often reserved for summer - and shouldn’t be!
August 16, 2021 8 min read
We’re proud to be a Certified B Corporation and have the second highest impact score out of all Canadian apparel companies.
Curious to learn more about this certification? We've broken down the five main B Corporation evaluation categories below to share what we’re doing to be a force for good in the world and what we’re working on moving forward.