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IIAD India

How will Covid-19 change the Indian Fashion Industry for the Better

Excerpt from IIAD India:

The COVID-19 pandemic has been considered as the most unprecedented crisis since World War-II. However, the public discourse on the impact of COVID-19 on the fashion industry seems to miss out on the perspective that COVID-19 is only an inflection point and the global fashion industry is resilient enough to tide over the crisis in the long-run. As India enters Unlock 4.0, the revival of economic activity and thereby consumer sentiment is evident through the re-opening of malls, workplaces and more recently, metro operations, albeit with safety and hygiene measures. Here are ten ways how COVID-19 will redefine the fashion industry for the better.

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